An important event is happening this month, and no it is not Peter Geyer returning from the ‘world tour’. Of course it is highly likely that you may not even be aware of this important event and that is not because you are out of touch, it is because you are designers and not nerds. It is quite possible that you are not sitting on the edge of your chair like every geek across the Silicon Valley counting down the days, hours and minutes to the June 29th release of Apple’s long awaited iPhone.
You might not care, but in the view of those at Apple, the iPhone will change life as we know it. Why? Because the iPhone will be the ultimate in convergence of technologies. To ice the cake, it will take Apple’s concept of user friendliness, exhibited in the iPod, and apply it to a mobile phone. This is good news for those of us who cannot figure out how to work their mobile phones. Sadly, I must admit that I am also personally challenged with operating an iPod. Let me be more specific, otherwise I risk fanning the flames for those of you who believe I am a complete technical moron; it is not the iPod that is confusing, it is iTunes and downloading that causes me to seek advice from my tech savvy son.
The Economist magazine describes Apple as “masters of innovation” they say we can learn four key lessons from the company about inventiveness. The first is to innovate from without as opposed to within, this is referred to as ‘network innovation’ Stitch together your own ideas with others, and perfect them. The iPod was not a new device, but it did have elegant software and stylish design and of course the iPod has the multi touch keyboard that makes it so much more popular than other MP3 players. Apple brought user friendliness, good looks and a dynamite marketing campaign to the game, they didn’t invent the portable music player.
Lesson 2 is to design for users not the demands of the technology; otherwise we run the risk of having devices designed by engineers for engineers. According to Apple’s CEO Steve Jobs “We are all born with the ultimate pointing device – our fingers – and the iPhone uses them to create the most revolutionary user interface since the mouse” Jobs predicts the iPhone will “revolutionise the industry”.
The third lesson to learn from Apple is that smart companies should ignore what the market says it wants today. It seems a bit counter intuitive, but it makes good sense, you will never innovate if your frame of reference is how we do things right now – today. To drive this point home consider the absurdity of this prediction about telephones made by the Boston Post. “Well-informed people know it is possible to transmit the voice over wires and that were it possible to do so, the thing would be of no practical value”. Okay I am cheating; this prediction was made in 1865. The point is, we don’t know what we don’t know, and to stay ahead in the game we need to continually challenge ourselves to “think different”.
The final lesson to be learned from Apple is to fail wisely. Again not being geeks, the fact that the Mac was not Apple’s first foray into personal computers is probably not common knowledge to us.
Depending on the source, some say the Mackintosh computer was a descendent of Apple’s Lisa computer developed in the 1980’s. The Lisa was a personal computer with a graphic user interface. Lisa was a flop and Steve Jobs was forced to leave the project. Apple has a history of flops, but they keep going. They learn from their mistakes, and clearly Steve Jobs is tenacious. Some believe it is the leadership of Steve Jobs that saved Apple from bankruptcy.
So within days the iPhone will be released. When you hear so much about the arrival of such things you begin to anticipate, have expectations and in my cynical view wonder if you’re being duped. Is it ever going to happen, is it for real, will it deliver on the promise? e.g. the paperless office, Elvis being alive, the Geyer Blog or the completion of the Melbourne fitout.
The iPhone is a multimedia and internet enabled mobile phone. Its functions will include: a camera, a multimedia player, mobile phone, e-mail, text messaging, web browsing and visual voice mail. The touch screen will have virtual keyboard and buttons; it is a quad-band GSM phone. The phone has so much technology in it that Apple has applied for over 200 patients! Soon you will be able to purchase the iPhone if you are prepared to part with US $499 for a 4 GB model, or really go hog wild with the 8 GB model which will set you back US $599.
The lure of having one device that will do everything is attractive to some. For me I have my doubts, mostly because as a family we have gone through multiple mobile phones for a variety of reasons. You might say, of course, she has teenage boys they lose everything. Unfortunately, it was not my sons who popped my mobile in the washing machine on the normal cycle. Even after a rinse cycle retrieval and emergency mobile phone CPR (soaking the phone in mentholated spirits) it still wouldn’t work. By the way that technique was recommended to me by Peter McCamley who had a water accident with his mobile, it worked for him!
Whether we like it or not the trend toward converging technologies is in full swing. At the Windows Hardware Engineering Conference – geeze sorry I missed that, I wouldn’t have been invited anyway because it is Microsoft’s annual meeting where they chart their aspirations for the future, At WinHEC Bill Gates, Microsoft’s co-founder, predicted “We don’t see the desk phone existing as a separate device in the future”. In Microsoft’s future vision, the PC would incorporate all of our desk phone’s functionality with our PC’s. We would be able to set up a conference call with the click of a mouse and you could play solitaire on the conference call if/when it got boring.
Sounds good to me, it took at least seven people to help me set up a three way conference call on my phone last week and that was just the people in our office working on it. The guys from the two other companies I was attempting to connect with couldn’t do any better. It wasn’t till Sean dug out the operating instructions for our 1975 handsets that we were able to successfully complete the call. Having this occur when the Sydney office was down an office coordinator and IT guy didn’t help.
In his article Skype Overcomes Hype with Fun Factor, Peter Moon talks about how much fun it is to make phone calls over your PC. It must be, why else would 8 million people be connected via skype at any moment. Just as we are seeing a convergence of technologies with mobile phones and PCs we are seeing it with skype too. If you think all you can do with skype is make phone calls you’re wrong. The latest release of the software provides the ability to transfer money using Pay Pal. Moon points out how useful this will be when your kids are calling you for money, one seamless transaction.
Wait – were not done yet, there are more converged technologies to report. There is the Qmedia speaker system that turns any MP3 player into a clock radio. With a secure digital card, a USB cable or a 3.5 mm jack you can go to sleep listening to your favorite podcast enabling you to learn as you snooze!
Wait that’s not all!! Convert your hand-held PC into a portable satellite navigation system, and with that you will have everything required to become a cab driver in Brisbane. My experience has shown one needs only a vehicle and a Pocket PC with a Bluetooth GPS satellite receiver and mapping software loaded – no need to have any knowledge of the city or speak English and by all means if you intend to be a cab driver in Brisbane don’t for one minute think you will need a street directory for back up. The receiver will cost you about $81 dollars, and the mapping software for a pocket PC will cost about $199.
A few warnings about the immanent convergence of technology; Don’t try to do it by yourself or bad things could happen such as attempts to converge your mobile phone with your I key in your purse. If you drive a Nissan or Lexus the mobile phone will render the key useless, the car wont start and the best thing is it can’t be reprogrammed. OOPS
Another warning, if you do intend to become a cab driver in Brisbane don’t be fooled by mobile phones with a built in GPS, every time you lose contact with the phone network you will lose satellite navigation capacity. This would make you no different than your passenger, if your passenger is like me they will have no idea where to go because they are from Sydney. To complicate matters further, they may even still believe that they are going ‘down to Brisbane’ from Sydney. This clearly demonstrates they don’t even have the most rudimentary knowledge of Australian geography. As a result you will be hopelessly lost and will need to charge your passenger a double fare.
It’s Not PC to Predict the Future
By John Davidson
The Australian Financial Review
May 22, 2007
Just the Gift Every Mum’s Waiting for
By Peter Moon
The Australian Financial Review
May 1, 2007
Skype Overcomes Hype with Fun Factor
By Peter Moon
The Australian Financial Review
May 22, 2007
Why Apple’s iPhone is Not the Next iPod
By Saabira Chaudhuri
TWIT # 98
The Big Bang
Apple and Innovation – cover editorial
June 8, 2007